What Makes Us Different
We operate within the area of Social Marketing.That means using psychological, marketing and communications skills to help bring about positive change.
We are expert at finding useful answers to difficult questions.
Our training in psychology and psychotherapy makes us particularly skilful at working with hard-to-reach audiences and tackling sensitive issues that can provoke shame, fear or distress.
Sex, drugs, money, debt, death, violence, mental health: no topic is taboo.
We have a particular edge in working with ..
- Areas where you feel there may be more to people’s attitudes and motives than you have understood with traditional research tools
- Sensitive, awkward or taboo topics
- So-called ‘hard to reach’ or ‘hard to talk to’ audiences – whether vulnerable young people to high status professionals
Finding out what people think is relatively easy. Finding out why people think and behave as they do – well, that’s another question. Modern neuroscience demonstrates what Freud believed: many of our actions originate in the unconscious realm, and our real motivations may be hidden even from ourselves.
How do you get to the heart of the matter, when the human mind is such a mystery?
At Forsythe Confino, we specialise in creating safe spaces for people to talk about what really makes them tick. Drawing on a rich variety of skills and experience from qualitative research, psychology and psychotherapy, marketing and advertising, we are uniquely placed to get at the sort of insights that open up new possibilities for understanding and positive change.
Ethics
We are committed to working with people who take their corporate and social responsibilities seriously. This means:
- People who want to bring about socially positive change
- People who want to make genuinely better products and services
- People who have a policy of transparency and open-ness with their customers